Darija, Arabic or French: choosing the language of your product page
How to pick the language and dialect of a landing page for North African and Arab buyers, and how to keep the page clear when it mixes scripts.
The best language for a product page is the one your customer would use to describe the problem to a friend. In Morocco, Algeria and Tunisia that is often Darija. In the Gulf it may be a local Arabic dialect. For some audiences it is French or English.
Start from how your customer talks
Read the comments under your ads and the messages you receive. If buyers write in Darija, a headline in formal Arabic can feel distant. If they write in French, a Darija page may feel too casual. Match what you see.
Modern Standard Arabic, dialect or both
- Dialect works well for headlines, benefits and calls to action: it sounds like a person talking.
- Modern Standard Arabic suits guarantees, delivery terms and policies, where clarity matters more than tone.
- Many pages use both: dialect to persuade, standard Arabic to inform.
Keep the structure identical across languages
If you run the same product in several countries, keep the same sections in the same order and only change the words. It makes testing fair and keeps your brand consistent.
Right-to-left done properly
Arabic pages need a real right-to-left layout, not just right-aligned text. Arrows should point the other way, numbers and prices should stay readable, and Latin product names inside Arabic sentences need to keep their order.
Test, then decide
When you are unsure, publish two versions of the same page in two languages and send each half of your traffic. Let the orders decide. PageAI can generate the same page in several languages and dialects, which makes this kind of test quick to set up.